JMU Marketing students participated in the 2014 Collegiate ECHO Marketing Challenge as part of the Integrated Marketing Communication (MKTG 384) course. Hayley Svadeba, Shawn Misar, Lauren Crain, and Dan Froehlich made it to the semi-finals with 5 other JMU team and walked away with the 3rd place Bronze Award.
The team was asked to share their thoughts on the experience as well as give insight on how to excel in the future. Read more here.
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